VB INSIGHT: In a recent VB Insight report, analyst Andrew Jones discovered a mere 5% of businesses are currently using marketing automation, yet those that do are scoring increased leads, conversions, and revenue across the board. Then why isn’t everyone getting on board, and getting there fast? It turns out it’s a lot harder getting started than […]
Marketing automation powers the customer journey -- but most don't know where to start
Venture Beat - 20 Jun 2015 21:00
VB INSIGHT: In a recent VB Insight report, analyst Andrew Jones discovered a mere 5% of businesses are currently using marketing automation, yet those that do are scoring increased leads, conversions, and revenue across the board. Then why isn’t everyone getting on board, and getting there fast? It turns out it’s a lot harder getting started than […]
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